Problem: Sometimes people don’t get me. I’ve been told I’m too happy, optimistic and talkative. Easily Excitable. Scatterbrained. I’ve been laughed at for the way I dress. I’ve been told I am stubborn and bossy. I’ve definitely been teased for asking too many questions.
I have taken these messages and internalized them to believe that I’m a wacky dressed weirdo who people don’t want to be around because I run my mouth and tell them what to do.
I don’t 100% believe all these things all the time, but they have certainly shaped my self image. Through various events and interactions, I have come to believe that people don’t really care what I have to say, so I trip over my words just trying to get my story out fast enough before losing my listener’s attention. Have I lost yours yet? Okay great! You are still with me.
Last week, my husband and I were in Georgia at a public speaking boot camp hosted by Kent Julian. I had two specific interactions with Kent where I spoke to him out of my insecurities. We were discussing what my “message” would be. Timidly, I said, “I don’t think people want to hear what I have to say.” He immediately put me in my place (thanks Kent!) “Alana, you have got to get over this. You have a presence about you and people are drawn to you. People will want to hear what you have to share.” Later that evening I contemplated his words. I realized, if I don’t value my own opinions and my own voice how can I expect others to value them? Whoah. WHOAH!
Now, back to the importance of Knowing and Embracing Your Brand.
Solution: We all have a brand. Your brand is who you are – your personality, your strengths, your weaknesses, your passions. My brand in one word is “Challenger.” I challenge the status quo. I challenge current fashion trends and HECK YES I challenge the people around me by asking penetrating questions so that I can understand.
My husband Josh wrote his second blog post on “branding.” You can find it here. A few of the questions he asks are: What are you known for? What do you hope to be known for? How do colleagues and relatives describe you? If someone had to describe you in one word, what would be?
I encourage you to not only know your brand, but to embrace it. You are YOU for a reason.
What is your brand? Leave a note in the comments below and check out Josh’s post about branding at joshmokma.wordpress.com.
These ladies know how to embrace their brand: